BeingBrainy is an education programme that helps students understand how the brain works. Developed by Brain Research NZ the programme comprises four sets of teaching resources, which include teacher files, presentation PowerPoints and student activities. The programme is distributed via a web platform which houses the resources and allows tracking of resource distribution.
We worked closely with the client to design the resources which were trialled through in-classroom testing before finalisation. A simple branding was developed, incorporating a friendly brain character, who was used to narrate aspects of the teaching resources.
Global Climate Change Week
Client: Global Climate Change Week
Global Climate Change Week is an initiative coming out of Australia designed to encourage academics in all disciplines and countries to increase their contribution to the global social movement for stronger action in response to climate change. By sharing ideas within and across disciplines and engaging more effectively with students, policy-makers, and the wider community it aims to help mobilise urgently needed action on climate change.
We developed a simple but bold visual branding for the project, along with an interactive website, and have advised on campaign strategy.
The website was developed as an information portal where people can find out more about the campaign, and importantly sign on to be involved. One of the key features was an interactive map that lets users browse participants and activities in their area.
Disaster Resilience Toolkit
Client: University of Wollongong
This toolkit aims to strengthen the preparedness and resilience of refugees and humanitarian entrants to natural hazards in Australia. The resource is the result of a collaborative research project, conducted by the University of Wollongong, Australia with local institutions, councils and communities.
We worked with the researchers to design the toolkit resources, developing a large custom set of resilience-related icons, a summary booklet, downloadable templates, and a project infographic.
The Geographical Society of NSW
We developed modern styling for promotional collateral, as well as display items for the Society.
Te Punaha Matatini
Client: Te Pūnaha Matatini
Te Pūnaha Matatini is a New Zealand Centre of Research Excellence which uses complex data to develop new knowledge and insights about New Zealand’s environment, economy, and society.
We have worked with them to extend their visual branding and develop a range communications items, including their annual reports, which summarise the centre’s research activity.
Career Development and Employability Services
Client: Career Development and Employability Services / University of Auckland
CDES serves students at the University of Auckland. We helped them revise their visual brand, which operates as a sub-brand for the University of Auckland. The visual identity, is designed to have a contemporary edge which can easily be rolled out across a wide range of communications and marketing collateral needed for event promotion.
Lead My Learning
Client: Early Start Research Institute / University of Wollongong
Lead my Learning is an Australian-based campaign focused on early-childhood learning, inviting parents and caregivers to become more active in turning everyday activities into learning opportunities. The campaign was a research project of the Early Start Research Institute, University of Wollongong, and was trialled in NSW, and developed using a participatory design process with local communities.
We assisted with the development of the campaign branding – taking the logo concept from artwork supplied by indigenous artist Johnno Johnson. This involved developing the visual branding strategy, and applying this across a range of collateral templates.
Sexual Politics Now
Client: School of Psychology / University of Auckland
A major academic research project investigating critical issues within mainstream pornography needed to develop a public arm to the project allowing for engagement and debate.
We worked with the client through a briefing process, and assisted them in developing a portal website to house a range of engagement information and media. The site had standard blogging capability as well as social media integration, but also needed to house a number of associated art projects requiring image and video hosting.
Client: Papakura District Council / Papakura Museum
Papakura, a district just south of Auckland, played an important role in the history of New Zealand acting as a gateway to the rest of the country. The local district museum received funding to be relocated and redesigned, which involved a complete overhaul of the public exhibition.
The project involved developing an interpretive display style sympathetic to the interactive nature of the collection, as well as being easily accessible to museum audiences – largely young and the elderly. We worked closely with museum curators, the exhibition designer and council staff to develop almost 100 meters of exhibition display. This involved the scanning and retouching of approximately 100 historic images and documents. Managing the production involved working with the signage fabricator to deliver and install the the display panels to an extremely tight deadline.
The internal building refit undertaken by Jasmax Architects, and including the internal museum exhibition, received a Bronze Award at the 2011 NZ Best Awards.
Client: Auckland Regional Transport Authority
ARTA worked with The University of Auckland and AUT University to develop a campaign promoting sustainable transport use. Student participation was invited in its development, for creative ideas and installing ambient advertising. Promotions were run at key moments on campus – posters, display advertising, ambient street chalking as well as social media.
We coordinated the project: creative development, working with students to develop ideas and create final imagery; plan and manage the media run; coordinate the installation of ambient advertising; manage social media; produce an animated spot for the student television networks.
100% Renewable NZ
Client: 100% Renewable NZ
This nation-wide campaign promoted the target of 100% renewable energy as an achievable goal for NZ.
We helped to develop a flexible branding application for the ‘100%RenewableNZ’ campaign which would easily combine and work with sub-brands. Application possibilities were developed and a range information collateral items were produced for the campaign’s launch.
Diabetes Projects Trust
Client: Diabetes Projects Trust
Diabetes has been a rising issue within Maori, Pacifica and immigrant populations. DPT works at a community level through a range of initiatives to promote more health-oriented lifestyle choices.
We’ve worked with the client over a number of year to develop resources for a number of their initiatives. A series of posters were developed to promote health-positive behaviour for kids and work alongside engagement campaigns within schools. A short tv-gameshow drama was translated into a mini-comic to help kids learn about healthy eating. It was produced in multiple languages: English, Maori, Samoan and Tongan. Information leaflets were designed through community consultation and translated into languages such as Maori, Somali, Dari and Arabic.